Jokoto is the creative vision of designers Eloise Atwell & Hannah Bartlett, they met in Bath and now run the business from their studio in central Bristol.
Hannah studied creative pattern cutting at UCA Rochester and Eloise fashion and textile design at Bath spa.
The pair have used to their independent loves of tailoring and sportswear as inspiration for their debut collection Jokoto.
They have re-worked the traditional cutting technique of the ancient kimono and the fluidity of the clothing worn for the Japanese sword martial art, kendo.
Traditional tailoring and panelling inspired by sportswear run heavily throughout the collection, along with a hint of mischief, echoing the traditional values and playful aesthetic of Japan.
Jokoto clothing is not reactionary toward trends but encourages the wearer to have her own input; the clothes become part of her and fit around her way of life.
Natural fibers and ethical production are imperative to Eloise & Hannah so to insure this throughout the collection all pieces are produced in Britain. The fabrics used throughout the collection were especially chosen to be luxurious, of high quality and durable and are from the UK, Italy and Portugal.